AdressThe Role
In this role you will ensure a full overview of the POS content out in the markets we operate in and a well-filled testing backlog for POS, in aim to continuously explore how efficiently it converts new users/customers. One main pillar of the POS business is to convert this physical sales channel into a digital one so we can track and attribute our marketing efforts.
You will contribute & make an impact through:
- Continue to evolve and improve our content strategy and roadmap for Point of Sales, to help us take the next steps and drive growth in line with the business strategy.
- Lead the work with optimizing conversion at POS, ensuring our brands are preferred versus competition while achieving growth KPIs and ROMI.
- Ensure a strong test & research roadmap in place, including A/B testing of signage, in aim to optimize massaging and designs for superior results
- Gather requirements and input from various stakeholders and propose solutions to best support the business need and KPIs.
- Conduct competitor analysis and stay up to date on new trends, tools, tactics and best practise within testing.
- Think local with aim to tailor content for each context, while striving to scale processes, solutions and test results when possible
- Collaborate closely with the Creative team to ensure efficient production of stimuli material, translation of copy, legal checks and implementation of winning designs
- Use the Analytics team as a sounding board for A/B testing and support in analysing results
- Together with the Insights Manager, deep-dive into the user journey and how drivers interact with our exposure, making sure that our exposure is better than competition
- Create and continuously update POS playbooks for internal use, including best practices for what content to tailor to what context
- Work closely with our regional Marketing Managers, Country Directors and Distribution team
- Facilitate and share learnings across markets and channels
- You will be the go-to person and champion in all matters related to POS content strategy and testing roadmap, playing a pivotal role in our organization's growth and success
- You ensure a productive relationship with our external research partners
Your background
We don't think one size fits all, but a successful candidate might have the following:
- 4+ years marketing and analytics experience in a multi channel environment
- 4+ yrs of cross-country experience
- A proven track record of driving growth in the physical and digital space, working successfully with testing and experimentation
- Can demonstrate an ability to drive several parallel projects forward in a dynamic environment
- Have good knowledge and experience from how to work with relevant KPIs and measurements. You have a drive for results, a love for data and you have an ability to derive actionable conclusions from large data sets
- You are forward-leaning with a "be curious" mentality, a data-obsessed approach, an ability to get things done while playing together as a team
- Skilled at stakeholder management of senior and international colleagues
- You have a fun and strong personality and you are also passionate about marketing, analytics and growth
- Bachelor's or Master's degree in business and/or marketing
- We expect you to be a strong communicator in both written and verbal form in English
This role is based in Stockholm, Sweden.
Life at EasyPark
We are a values-driven company with an international culture and a global presence. By providing an environment with space to grow and room for autonomy, we believe in encouraging and supporting our team members to take initiatives and act outside of their comfort zone. To have an open mind and embracing change is a part of our DNA. At EasyPark we are dedicated to maintaining an open culture where the voice of each person is heard, and we play as one team across the globe. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.
Department Marketing Locations Stockholm, Sweden
