AdressDigital & Social Media Marketing Specialist, Nordics
Req ID:
10083703
Job Description:
Are you deeply enthusiastic about Paid Social Media and thrive in an international, fast-paced environment? Do you find it exhilarating to explore some of the world's leading brands such as Disney Animation Studios, Pixar, Marvel, Lucasfilm and National Geographic?
Join our Digital Marketing team in the Nordics and become a key player as a Digital & Social Media Marketing Specialist. We're seeking someone with a driven talent for crafting and executing paid social and YouTube campaigns across our diverse portfolio of entertainment brands.
In this role, you'll work strategically and hands-on with paid campaigns, collaborating closely with Marketing Managers for Disney+, Studio, and other key business areas such as Disney Consumer Products and Experiences. Your expertise will be essential in developing effective buying strategies across various digital platforms. You'll also be in charge of executing the buying directly.
Operating at the heart of our digital operations in the Nordics, you'll be involved in crafting the online presence of all our lines of business, including Disney+, Studio, Studio content, Retail, and more. This means you'll have the opportunity to impact all four markets: Sweden, Norway, Denmark, and Finland.
Reporting directly to the Senior Digital and Disney+ Performance Marketing Manager for the Nordics and Baltics, you'll be part of an upbeat, well-connected team where every single day presents new challenges and opportunities for growth.
If you're ready to channel your deep passion for digital marketing into an exciting career with one of the world's most iconic brands, we want to hear from you. Apply now and let's build magic together!
This role will require you to be onsite 4 days a week. As the Talent Acquisition team is based in London, please apply with your CV in English.
The Opportunity & Responsibilities:
- Planning and execution of Paid Social campaigns (brief, budget allocation and setting up campaigns - from forecast to execution)
- Ongoing optimization of paid campaigns to ensure fulfilment of targets
- Drive a data audience-first approach when planning.
- Utilising data and insights to achieve outstanding digital campaigns; analysis of Social Media reports on a weekly/monthly/campaign basis
- Social media and digital marketing support for key stakeholders and brands.
- Support marketing teams with paid media campaigns for the local market, and help them optimizing the media spend according
- Provide Social Media analytics support for presentations, business pitches and Annual Operating Plan planning.
- Integrate and align social opportunities across the business (e.g. Disney+, Studio, Channel, Retail)
- Lead an ongoing 'test and learn' optimisation programme to improve performance
- Stay up to date with industry trends, competitor activity and latest innovations
- Develop performance reports that get distributed to regional and local colleagues; ability to benchmark and contextualize results within local market landscape
The Experience We Require From You:
- Significant work experience in digital marketing and Social Media, preferably in a managerial position on client side / inhouse side or within a digital / advertising agency
- Strong experience across most aspects of Social Media Marketing (media planning, use and data implementation from campaigns)
- Specialist experience in running paid social campaigns from start to finish, supervising and optimizing during campaign period.
- Deep understanding of YouTube, TikTok, Snapchat, META advertising platforms
- Experienced in the different Social Media backend systems (Business Manager, Snapchat, TikTok) as well as in the backend administration to execute media buying on various social platforms
- Experience working within a broader digital marketing ecosystem and associated teams
- Strategic mind-set; you are confident in translating business priorities into digital marketing activities
- Skilled in understanding and use Digital and Social Media data and tracking
- Structured work approach and with strong project management skills with the ability to multi-task and set priorities
- Strong collaborator and confident working with various inhouse and external teams
- Fluent language skills in at least one Nordic language (Swedish, Danish, Norwegian, Finnish) as well as excellent English skills
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Job Posting Segment:
EMEA Operations
Job Posting Primary Business:
CM-Nordics (EMEA)
Primary Job Posting Category:
Marketing
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Stockholm, Sweden
Alternate City, State, Region, Postal Code:
DNK - Kalvebod Brygge 24 3, FIN - Kaisaniemenkatu 2b, NOR - Karenslyst Alle 2 (4 floor)
Date Posted:
2024-03-19
