AdressJob Description
As the Performance Media Specialist, you contribute to added customer value, a strong brand and increased sales by driving sales growth through different digital performance channels. You work towards aligned and cross-functional goals, taking part in driving omni sales performance and customer centricity in all parts of your work. You lead our regional performance agency teams day-to-day to steer optimisation of budgets and performance execution . You will be part of Region North Europe team which includes Sweden, Denmark, Finland, Iceland, Norway, UK & Ireland.
Key Responsibilities
- You will together with the Performance media lead adapt the global digital strategies to a regional level.
- Collaborate with regional stakeholders and contribute with Performance Media expertise in developing and optimising the commercial plan.
- In collaboration with the Performance Lead, lead the regional agency team to deliver according to customer, brand and media guidelines and goals.
- Provide data-driven input on Performance Media spend and customer/revenue as part of the total media budget for the regional as part of the global yearly performance budget, revenue and traffic forecasts for the region.
- You use data to analyse complex data to identify trends, make data-driven decisions and continuously optimize media campaigns and investments, using tools like Google Analytics, advertising platforms and other data analysis software.
Qualifications
Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organisation for the future. This is an opportunity for openminded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry.
You also have strong analytical and strategic profile, possessing the skills to take data into action, including interpreting complex data, such as key performance indicators like click-through rates and conversion rates. You are a strategic thinker who is able to develop comprehensive media plans that are aligned with business goals, considering factors like target audience, competitive landscape, budget allocation and market conditions to achieve measurable results.
What you need to succeed:
- Extensive knowledge in several performance channels operations and algorithms (SEM, Social, Affiliate, Display) .
- Broad digital marketing knowledge and a strategic thinker that understands the total view for growing brands and engaging customers.
- Strategic experience of digital channels and their role in customer acquisition and retention.
- Effective collaborator in working in cross functional role in different geographies.
- 3 years of working experience in digital marketing.
- Proficient in Google Analytics.
- Marketing, Communication or business degree/relevant qualifications.
We are more about personality and competence - leadership and value driven approach are key. If you feel your experience, skills and ambitions are right for this role, apply by sending in your CV in English as soon as possible, but no later than the 14th of April. This is a full-time permanent position based in our Regional Office in Stockholm or our Sales Market Office in London. Due to data policies, we only accept applications through career page.
Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program - HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
H&M is a part of H&M Group. At H&M Group, we're determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Location
Kungsgatan, Stockholm, Sweden
