AdressDynatrace exists to make software work perfectly. Our platform combines broad and deep observability and continuous runtime application security with advanced AIOps to provide answers and intelligent automation from data. This enables innovators to modernize and automate cloud operations, deliver software faster and more securely, and ensure flawless digital experiences.
Job Description
Fixed Term Contract; May to August 2024
As a Regional Marketing Manager, you'll run demand gen programs and activities to drive pipeline and revenue growth. Reporting directly to the Sr. Director of Field Marketing, you'll work closely with the local Sales team and your peers across the EMEA and corporate Marketing team.
Within the FTC timeframe you will spearhead our event execution for the region, this will include participation in local conferences, hosted industry events, workshops and executive engagements. The role will work closely with sales and marketing leadership to determine critical events, handle campaign and attendance management from start to finish, as well as measure and prove return on investment (ROI). Additionally, this role is responsible for driving and leveraging customer advocacy across the marketing mix.
- Collaborate with the regional GTM leaders to develop and agree the event and tactics for the region, ensuring alignment and prioritization of activities to support revenue and growth targets.
- Partner with the EMEA Marketing, Sales, SE and Customer Success teams to deliver local language webinars and events - often in conjunction with customer speakers - working across annual flagship events to smaller local workshops. This includes working on the content of said events and webinars
- Strategize, build, and execute integrated campaigns to drive engagement pre- and post-event
- Work with the broader marketing organisation to deliver events strategies across a suite of channels and tactics (ex. Web, Email/Marketing Automation, Paid Digital, Social, Events, ABM, Through-Sales, etc.)
- Develop close relationships and collaborate with account executives across the sales and sales development organisation that help drive business impact and net-new pipeline
Qualifications
Qualifications
The Experience & Skills We Desire
- Experience in building and executing integrated campaigns across multiple marketing tactics and platforms across new logo account base (working in ABM is a plus).
- A track record of partnering with sales to build pipeline and drive bottom line results
- Experience with analytical tools and ability to dive deep into metrics and reporting
- Track and report on various aspects of campaign effectiveness indexing on Qualified Sales opportunities
- Strong execution capability with highest standards in driving results
- Experience working within a matrix environment to drive program creation and success.
- Understanding of integrated marketing and the entire marketing mix
- Highly strategic, consultative player who can plan (think) and execute (do)
- Ability to think outside of the box and innovate the art of marketing
- Proven track record managing multiple priorities with cross-functional teams
- Ability to articulate and present plans teams and confidence in communicating with senior level sales
- Collaboration
- Proactive/Initiative
- Resourcefulness
- Problem-solver
Additional Information
- A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
- Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
- Working models that offer you the flexibility you need, ranging from remote options to hybrid ones combining home and in-office work.
- A team that thinks outside the box welcomes unconventional ideas, and pushes boundaries.
- An environment that fosters innovation, enables creative collaboration, and allows you to grow.
- A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
- A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
- A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
