AdressPosition Overview
STRONGER is seeking a Copywriter to join our in-house creative team in Stockholm on a full-time basis. As a Copywriter, you will play a vital role in crafting compelling, engaging content that resonates with our audience across various digital platforms. You will work closely with our marketing team to uphold our brand voice and values while effectively communicating our message to our community of strong, empowered individuals, building brand loyalty.
Why join us
You will be a part of a passionate team dedicated to empowering individuals to live active, confident lives. You will get the opportunity to work for a growing brand with a global presence surrounded by brilliant and engaged colleagues. At STRONGER, we see our employees as our most important resource and together we uphold our diverse, inclusive, and fun climate full of team spirit.
Who we are
STRONGER is a Swedish activewear brand that offers high quality, expressive activewear for free-spirited individuals, that transcends fashion and sport. Designed in Stockholm, to boost self-confidence and inspire a joyful active life.
About the role
As a copywriter at STRONGER, you will play a crucial role in our in-house marketing team by creating compelling copy that stimulates interest, drives engagement, and motivates action across various channels. As a vital component of our organization, you support our company's sales, marketing, and conversion efforts by developing persuasive content that adheres to STRONGER's brand guidelines and aligns with our overall business strategy, appealing to our target audience.
As a skilled communicator and team player, you thrive on productivity. Your can-do attitude, entrepreneurial spirit, humor, and curiosity define your approach.
Key responsibilities
- Develop multichannel stories and copywriting for seasonal campaigns across digital channels such as website, email campaigns, social media, blogs and digital advertising
- Collaborate within the marketing and design teams to develop innovative and impactful concepts across multiple touchpoints: from taglines and video scripts, to concepts for market-specific activations
- Text production for daily communications such as newsletter, website, landing pages, PLP/PDP and product descriptions
- Ensuring brand tonality and audience adaptation across all channels
- Manage and coordinate campaign copy and daily operations of content planning and translations
- Optimize content for SEO to improve visibility and drive traffic to our digital platforms
- Utilize AI applications practically to boost efficiency and foster creativity in your role as a writer
- Stay informed about advancements in AI technology and adapt new methodologies to continually improve writing efficiency and creativity
- Conduct research to stay up-to-date with industry best practices and competitor activity
- Track key performance metrics, analyze data, to identify areas for improvement and optimization, making data-driven adjustments as necessary
Qualifications
- 1-2 years of proven experience as a copywriter or similar role, either agency or inhouse, preferably within the fashion or lifestyle industry
- Tertiary education in copywriting, journalism, communications or equivalent
- Strong understanding of digital marketing principles and best practices
- Background in digital, storytelling and editorial content development with a keen eye for detail
- Previous experience in textiles industries or with a sport/lifestyle brand would be highly valuable
- Proficiency in SEO and keyword research tools
- Proficiency in crafting brand narratives, engaging communities, and highlighting product features through creative copywriting across various touchpoints, including videos, social media, blogs, and product content
- Enjoys working independently as well as collaboratively in a team environment
- Excellent time management and organizational skills with the ability to multitask and meet deadlines
- Not afraid of doing repetitive work when necessary
- Fluent in English and Swedish (Dutch and German proficiency is a plus)
- Experience in e-commerce environment
Key relationships
Head of Content Creation and Art Director.
In this role you work closely with our creative inhouse team. You will be reporting to the Head of Content Creation.
Who you are
You describe yourself as visionary, curious, passionate and constructive. You like to take responsibility, work independently, and at the same time see the value of working together as a team. Your strength lies in the fact that you are a clear communicator, time efficient and that you can handle multiple tasks, prioritize work-streams and meet deadlines. You have a positive spirit and are a true collaborator and team player.
Location
This is a full-time position that is located at our office in the central part of Stockholm. We are working from the office with the possibility to work from home 2 days / week.
Start date
As soon as possible, but no later than mid April. Please make sure to include your portfolio showcasing your writing samples in your application. If you get further in the process, you will also be asked to put together a case (work sample) and to complete a personality and logic test as part of the process.
Selection and interviews are ongoing.
#copywriter #stronger #ehandel
Locations HQ Stockholm
