Brand Marketing Specialist

Job description
Brand Campaigns, Social Media, Influencers, Sponsorships, global community.
We might not sell the world's most sexy product (tires), but we sell safety, and that is important!
Along with the Nordic marketing team you will have a key position in taking Continental to the next step in our branding of one of the most well-known brands in the world.
We are currently seeking a motivated Finnish speaking Brand Marketing Specialist to join our vibrant new Nordic team and play a pivotal role in expanding our brand awareness and fostering customer loyalty across Denmark, Norway, Sweden, and Finland.
Your main responsible will be B2C Campaigns, Project Management, Brand Strategy, and Sponsorships
You could work from either of our four Nordic offices (Gothenburg, Copenhagen, Oslo or Helsinki,
reporting to Head of Marketing Communications (Casper Svanemose) based in Copenhagen.
Responsibilities
• Conducting comprehensive market research to comprehend consumer behavior, needs, and preferences in the Nordic markets.
• Crafting and executing innovative marketing campaigns across various channels to connect with and captivate our target audience(s).
• Collaborating with external vendors/agencies and internal stakeholders to ensure consistent brand messaging and visuals.
• Analyzing and assessing the performance and impact of marketing activities, offering insights and recommendations for enhancement.
• Staying abreast of the latest trends and best practices in marketing.
If you are interested in this position, please send your resume and cover letter, explaining why you are the ideal candidate for this role, before March 28 2024. If you have any questions regarding the position, please contact Recruitment consultant annika.grimelund@randstad.se
We look forward to hearing from you!
Qualifications
You are a go-getter, a team player, responsible, a creative soul, outgoing, and social.
Your educational background is complemented by a robust skill set, including effective communication, creative thinking, and expertise in Brand Marketing. While we don't expect you to be an expert in every aspect, we value your enthusiasm, ambition, and willingness to embrace opportunities.
Ideally, you bring 3-5+ years of experience in Brand Marketing, with a penchant for infectious enthusiasm, appreciation for high-fives, and a keen eye for opportunities. You are passionate about B2C marketing and thrive on achieving ambitious results with your colleagues.
Proficiency in one of the Nordic languages (DK, SE, NO) and business/native language skills in Finnish are essential.
As our corporate language is English, a high level of proficiency in English is also required. In our day-to-day operations, we primarily communicate in the Nordic languages.
Requirements
• Bachelor's or master's degree in marketing, communication, or a related field.
• 3-5 years of experience in brand and consumer marketing.
• Excellent communication and presentation skills in either Danish, Swedish, or Norwegian, as well as Finnish.
• Strong project management and organizational skills, capable of handling multiple tasks and deadlines.
• Proficiency in various marketing tools and platforms, such as Adobe Creative Suite, CRM, web analytics, Google Adwords, etc.
• Knowledge of persona definition, customer journey mapping, marketing mix, and digital megatrends.
• B2C marketing experience is a must.
About the company
Continental Däck Sverige AB
The Continental Group, a distinguished company with 152 years of history, boasts nearly 190.000
employees globally and generates approximately €44 billion in annual revenue. Our Nordic team
operates from four locations: Copenhagen, Oslo, Helsinki, and Göteborg, consisting of 190 exceptional colleagues.
What We Offer
A flexible and remote work environment with up to 2 remote days per week.
Competitive salary and benefits package.
Opportunity to work with a dynamic and diverse team of marketing experts, learning from their experience and feedback.
An opportunity to make a difference and contribute to the growth and success of our brand and company.
10-15 travel days per year.
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