AdressKey Areas of Responsibility:
- Lead the Group Brand and Communication work with focus on brand strategy, brand and company awareness
- Strengthen the Electrolux Professional master brand and Group brand as a global leader in the industry with special focus on being the sustainability leader
- Brand Strategy, brand model and governance including guidelines for all Group licensed and owned brands
- Brand positioning including brand assets, core messages/content that strengthen both master brand and specialty brands
- Trademark management (interface: Legal + Business Areas (BA)) of entire Group trademark portfolio: registration, monitoring, safeguarding, renewals, process governance
- Group business web site, including content, governance and web architecture
- Social media strategies and channels including measurement and coordination between Business Areas
- Support and drive inspiration to all Business Area Marketing functions, including brand governance model and compliance
- Lead the Brand and Digital Communication team (three persons)
- Lead Group Brand & Marketing Forum facilitating brand coherence, guidelines and sharing best practice
- People leadership (operational and functional)
Qualifications
- University Degree or comparable higher education with experience in leading Global Brand function for medium to large-size companies, preferably in the B2B area
- Experience from Global Marketing or Communication roles including Branding, and track record of driving online brand and communication campaigns
- Experience in utilising data and measurement to drive decisions
- Project Management expert level
- Collaborating on a cross-functional and -regional level, keeping strong connection to Group Management as well as business functions
- Office 365, digital workplace, knowledge and understanding of latest Marketing Content/Technology landscape and solution providers
- Strong business acumen
- Proactive, self-reliant and a strong focus on results
- Excellent public speaking and presentation skills
- Fluent in English, other languages are beneficial
- Strong leadership capabilities living up Electrolux Professional Group Guiding Principles as a role model
- Intercultural communication
- Matrix experienced
- Creates networks internally and externally
Please submit your application in English.
YOU
Are Customer Obsessed, as you create better experiences for your customer you deliver value and you are fast paced and promptly provide answers.
Build Trust, as you take ownership of your area of speciality and run the extra mile to achieve your target. You share information and you support your colleagues so that they can also achieve their objectives.
Are Bold, as you bring new ideas take calculated risk, you empower your team and you try new and alternative ways to achieve your target.
Act sustainably, as you always act in an ethical and responsible way, you build for the future and you have a long-term perspective.
ABOUT OUR BENEFITS:
• Fair compensation and benefits package in line with the market
• Flexible hybrid workplaces that include remote and in-office roles
• Room to express your potential, develop and strengthen your competences
• Continuous learning opportunities
• Diversified, multi-cultural environment
About the Electrolux Professional Group
The Electrolux Professional Group is one of the leading global providers of food service, beverage, and laundry for professional users. Our innovative products and worldwide service network make our customers' work-life easier, more profitable - and truly sustainable every day. Our solutions and products are manufactured in 12 plants in seven countries and sold in over 110 countries. In 2022, the Electrolux Professional Group had global sales of SEK 11bn and approximately 4,000 employees. Electrolux Professional's B-shares are listed at Nasdaq Stockholm. For more information, visit https://www.electroluxprofessionalgroup.com
